Most business owners know the potential outcome of social media… DM inquires about your product or services, people viewing you as an industry expert, and expanding to larger markets. But what most people don’t talk about is that social media is hard. 😒 I routinely talk with business owners who are posting frequently and spending time on their content strategy but still not getting traction. The best way to enhance your visibility is through engagement. 🙌
There are a few reasons why your social media posts might not be getting engagement. Here are three common problems and some tangible solutions to help you get more out of your social media marketing:
🏷️Your content is all about selling your product, not helping people. The vast majority of social media engagement comes from content the falls in one of these three buckets: entertainment, education, and motivation. I know the default is to think that people need to know what you are selling – but ask yourself, what do you engage with on social? You are much more likely to write a comment on content you found valuable rather than an IT provider explaining what they can do for you. SOLUTION: analyze your content strategy and make sure 90% of your posts fit into one of the three buckets!
👌Other times your content simply doesn’t look good. Not every business owner needs to be a graphical guru to make professional looking content. In many cases, business owners can leverage software like Canva or Photoshop to help make beautiful looking content. If all else fails, find an outsourced solution (cough, cough, over here). In most cases, it all comes down to taking the time to develop content that is eye catching! SOLUTION: scroll on social media yourself to see what catches your eye. Figure out what is different between that content and the content you post.
📈You aren’t taking the time to see what isn’t working and what is working. Even if you are not using an outside posting platform like Metricool, my personal fav, you can still pull analytics from each of the platforms you use. Social media analytics can help you to see what content is resonating with your audience and what is not. Use this data to improve your content strategy and get more engagement. SOLUTION: check your last six months of posts and identify the top 5-10% of posts. What stands out about these posts? Remember, the more engagement (likes, shares, comments) you have, the more visibility and reach you’ll have..
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